The Certified Angus Beef brand spent 27 days in New York City’s famed Chelsea Market as partners with the James Beard Foundation popup store, JBFLTD. The Wooster-based nonprofit used the opportunity to educate consumers on the beef industry and to give them a taste of the best beef available. Chef Craig Deihl, from Cypress in Charleston, S.C., and Certified Angus Beef brand Chef Scott Popovic hosted a dinner for consumers and media featuring the brand. Visitors to the store also met the brand’s iconic bull, which was signed by a number of celebrities who passed through the space.