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Class examines how social media marketing works

The principles of social media class, taught by Dr. Amber Ferris, assistant professor and distinguished student program coordinator, has two goals: to increase the social media presence and engagement for CAMO and to help raise funds.

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The principles of social media class at the University of Akron Wayne College is completing an experiential learning project in partnership with the Central American Medical Outreach, located in Orrville.
 
The principles of social media class, taught by Dr. Amber Ferris, assistant professor and distinguished student program coordinator, has two goals: to increase the social media presence and engagement for CAMO and to help raise funds.
 
Using the hashtag #zips4CAMO, students are to see how many followers they can get. The class meets twice a week but uses one day a week as its lab. During lab Helene Moncman, executive director of CAMO, and Michael Fraser, founder of Avalanche Media Works and CAMO, volunteer work with the students.
 
"It's so important to show the students how social media marketing really works,” Fraser said. “There are no shortcuts. It's all about relationship-building."
 
This experiential learning project is made possible through a $500 grant from the University of Akron’s Experiential Learning Center for Entrepreneurship and Civic Engagement. The mission of the EX[L] Center is to help students emerge as civically engaged, adaptable leaders, ready to join in the enterprise of building strong and sustainable communities by promoting hands-on, community-based, problem-centered learning.
 
One of the ways the EX[L] Center seeks to address this mission is to develop new community partnerships that bring UA students and local business and nonprofit change-makers together.
 
To learn more, visit www.wayne.uakron.edu.
 

Published: November 23, 2017
New Article ID: 2017171129969